Strategising Bora BRAND Packet Brand Identity

Industry

Beauty

Know-how

Brand Identity Design

Technology

Illustrator

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Project Description

Bora, a new Lagos-based company, approached BranBloc for a comprehensive brand identity development project. Bora desired a brand packet that encompassed:

  • Strategic Brand Identity: Crafting a clear and distinct brand identity that resonated with their target audience and effectively communicated their brand values.
  • Logo Design: Creating a memorable and visually appealing logo that would serve as the cornerstone of Bora’s brand identity.
  • Branding Guidelines: Establishing a comprehensive set of brand guidelines to ensure consistent visual identity across all marketing materials and future brand applications.

The Problem

Bora, as a new company, lacked a defined brand identity. This made it difficult for them to establish themselves in the market, connect with potential customers, and build brand recognition.

The solution

BranBloc delivered a brand identity package designed to propel Bora’s launch and future growth:

  • Brand Strategy & Research: BranBloc likely conducted market research and competitor analysis to understand Bora’s target audience and competitive landscape. They then developed a brand strategy that defined Bora’s brand positioning, core values, and messaging.
  • Logo Design: Based on the brand strategy, BranBloc designed a unique and memorable logo that visually represented Bora’s brand essence and resonated with their target audience.
  • Brand Style Guide: BranBloc developed a comprehensive brand style guide outlining key elements of Bora’s brand identity. This guide likely included details on:
    • Logo usage and variations
    • Color palette
    • Typography
    • Imagery style
    • Voice and tone for messaging

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