Many websites have different names for blogs, such as “news,” “press,” or “articles.” Whatever name they choose, we can all agree that nearly all big businesses have a blog. So, if you’re a small or midsize business, there is no one answer to the question of whether you need a blog or not.
But before you make your decision, check out our top five reasons why businesses usually set up blogs.
1. Establish yourself as an authority figure in your Industry
The greatest small-business blogs may address frequent queries from potential clients and go through market trends. Potential clients may be more inclined to choose you over your competition if they believe that your blog can offer useful information on essential subjects. You will also be able to increase traffic to your website by using engaging and distinctive content to attract quality backlinks.
2. Convert visitors into leads
Once your website starts receiving traffic from blogs, that’s your golden opportunity to convert that traffic to leads and have your sales team nurture them until they become paying customers.
Creating a call to action that prompts visitors to provide their contact information is a common way to get them to do so. Or you can simply offer them a free consultation, e-book, or webinar in exchange for their contact information.
3. Increase website traffic
Aside from the return on investment that blogging promises, search engines typically favor websites that publish content regularly and help them rank high in search results when customers are searching. And that’s why many businesses run blogs—not just to publish content but to do so using relevant keywords that will help them get found and drive traffic to them.
4. Develop relationships with prospective customers
Using blogs as conversation starters is one element missing from many websites. It’s a great avenue to have meaningful engagement with potential customers—engagement that can eventually lead to conversion.
And creating a dialogue could be as simple as ending your blog with a question. If you have invested the time and resources to run a blog, you might as well add this as a perk.
5. Increase your social media presence
Sharing blog content on social media can be a great idea. You can have a higher chance of receiving social shares when you provide original content that is beneficial, fascinating, and amusing to your target audience. So, as opposed to creating fresh content for social media, you can repurpose your blog content on social media to generate backlinks to your website. This is favorable for your website as well as your social media pages.
Adding social sharing buttons to your blog also makes it easy for readers to distribute your blogs across various social media platforms. It’s an indirect way of making your readers your brand evangelists
Final thoughts
The advantages of running a blog are long-term rather than one-time. Even if your posts don’t exactly generate loads of traffic initially, they will continue to increase your overall traffic as long as your articles are still accessible online. In fact, a website with a lot of old blog content can continue to increase its overall traffic from those posts and hence enjoy a sizable return on the few hours invested in producing the blog.
So, to answer the question of whether you need a blog or not, what I know is that your competitors are running blogs and using them to send your customers to their websites. So, why shouldn’t you?
And if finding time to write blog posts is the challenge, or you consider the cost of hiring a full-time copywriter too expensive, that’s where BranBloc comes in. By sending a request to BranBloc at [email protected], you can get quick help with writing conversion-focused and SEO-optimized blogs without breaking the bank.
Let us know in the comment section if there’s any other reason you think startups and midsized businesses should start a blog.
