When it comes to advertising on Facebook, you have two primary options: boosting a post or creating a new ad. Both methods can help you reach a wider audience and achieve your marketing objectives through our social media management services. However, understanding the differences between these approaches and their respective benefits can greatly impact the success of your campaign. In this blog, we’ll explore the pros and cons of boosting a Facebook post versus creating a new ad to help you make an informed decision.
Boosting Facebook Posts
Boosting a post involves promoting an existing organic post from your Facebook Page. Let’s take a closer look at the advantages and considerations:
1. Ease of Use and Cost-Effectiveness
Boosting a post is incredibly easy and user-friendly. With just a few clicks, you can quickly amplify your content to a broader audience. Additionally, it can be a more budget-friendly option as you can set your own spending limit.
2. Leveraging Existing Engagement
If you have a post that’s already gaining organic engagement (likes, comments, shares), boosting it can help extend its reach to a wider audience. This strategy capitalizes on the existing social proof, potentially increasing the chances of engagement and conversions.
3. Limited Customization
One drawback of boosting a post is the limited customization options. You’re confined to the original post’s content, image, and format. This limitation can restrict your ability to deliver a highly tailored message to your target audience.
Creating Ads
Creating a new ad provides greater control over the creative elements, ad format, and targeting options. Here are the advantages and considerations:
1. Customization and Flexibility
Creating a new ad allows you to fully customize the ad’s visuals, copy, call-to-action, and format. This level of customization empowers you to align the ad with your campaign goals, target audience, and desired outcomes.
2. Ad Objective Alignment
With new ads, you can select specific campaign objectives such as website clicks, lead generation, conversions, or brand awareness. This level of granularity helps optimize your campaign based on the desired outcome, ensuring better results.
3. A/B Testing and Performance Optimization
Creating new ads allows you to test different variations, targeting options, and messaging. By experimenting with different elements, you can gather valuable insights, optimize performance, and refine your campaign strategy.
4. Ad Placement Control
When creating a new ad, you have more control over ad placements, whether it’s appearing in the Facebook News Feed, Instagram feed, or on the sidebar. This control allows you to fine-tune your ads based on performance and audience behavior.
Conclusion
Boosting a Facebook post and creating a new ad each have their own advantages and considerations. Boosting a post is quick, easy, and can leverage existing engagement, making it suitable for increasing visibility and engagement on a budget. On the other hand, creating a new ad provides more customization options, objective alignment, and testing capabilities, allowing for greater optimization and tailored messaging.
To determine which approach is best for your campaign, consider your specific goals, target audience, budget, and desired level of customization. It’s often worthwhile to experiment with both methods and analyze the results to make data-driven decisions. Remember, the success of your Facebook advertising campaign relies on finding the right balance between boosting posts and creating new ads to effectively reach and engage your target audience.
And if you require extra hands handling your social media accounts in the long term, or just looking to run social media ads, quickly signup for our social media services to get started.
