Helping Ayokunle Homes To Market Stunning Real Estate Website

Industry

Tourism

Know-how

Website Design, Social Media Management

Technology

WordPress, Illustrator, SEMrush , Google Analytics, Hootsuite

Project Description

BranBloc was tasked with developing a comprehensive digital marketing strategy for Ayokunle Home, a Lagos-based company specializing in luxury homeware and interior design. Ayokunle Home sought to establish a strong online presence, attract a high-end clientele, and increase brand awareness within the competitive Lagos design market.

The Problem

Ayokunle Home, while boasting exceptional products and design services, lacked a digital footprint. They had minimal brand recognition and struggled to reach their target audience online. This resulted in limited customer acquisition and hindered their ability to compete effectively in the digital marketplace.

The solution

BranBloc implemented a multifaceted digital marketing strategy to address Ayokunle Home’s needs. Here’s a breakdown of their approach:

  • Website Development: BranBloc designed and developed a user-friendly and visually appealing website showcasing Ayokunle Home’s exquisite product collection and design expertise. The website served as a central hub for brand information, product listings, and contact details.
  • Content Marketing: BranBloc created high-quality content that targeted Ayokunle Home’s ideal customer. This included blog posts on interior design trends, product descriptions, and client testimonials. The content aimed to establish Ayokunle Home as a thought leader in the Lagos design scene and engage potential customers.
  • Search Engine Optimization (SEO): BranBloc optimized Ayokunle Home’s website and content for relevant search terms to improve organic search ranking. This ensured Ayokunle Home appeared at the top of search results when Lagos residents searched for luxury homeware or interior design services.
  • Social Media Marketing: BranBloc developed and executed a social media strategy to build brand awareness and connect with potential customers on platforms like Instagram and Facebook. They created engaging content showcasing Ayokunle Home’s products and design projects, fostering brand interaction and community building.

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