BranBloc Logo

Strategising Bora BRAND Packet Brand Identity

Industry

Beauty

Know-how

Brand Identity Design

Technology

Illustrator

Visit Link

Project Description

Bora, a new Lagos-based company, approached BranBloc for a comprehensive brand identity development project. Bora desired a brand packet that encompassed:

  • Strategic Brand Identity: Crafting a clear and distinct brand identity that resonated with their target audience and effectively communicated their brand values.
  • Logo Design: Creating a memorable and visually appealing logo that would serve as the cornerstone of Bora’s brand identity.
  • Branding Guidelines: Establishing a comprehensive set of brand guidelines to ensure consistent visual identity across all marketing materials and future brand applications.

The Problem

Bora, as a new company, lacked a defined brand identity. This made it difficult for them to establish themselves in the market, connect with potential customers, and build brand recognition.

The solution

BranBloc delivered a brand identity package designed to propel Bora’s launch and future growth:

  • Brand Strategy & Research: BranBloc likely conducted market research and competitor analysis to understand Bora’s target audience and competitive landscape. They then developed a brand strategy that defined Bora’s brand positioning, core values, and messaging.
  • Logo Design: Based on the brand strategy, BranBloc designed a unique and memorable logo that visually represented Bora’s brand essence and resonated with their target audience.
  • Brand Style Guide: BranBloc developed a comprehensive brand style guide outlining key elements of Bora’s brand identity. This guide likely included details on:
    • Logo usage and variations
    • Color palette
    • Typography
    • Imagery style
    • Voice and tone for messaging

Have an idea you want to discuss?

Need advice before jumping into your next project? Shoot through your question and we’ll give you some free, experience-backed advice on your best options.