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Revamping Chomart Store Online Presence

Industry

E-commerce

Know-how

Social Media Management, SEO, E-commerce, Digital Marketing

Technology

SEMrush , Google Analytics, Hootsuite, WooCommerce, Mailchimp

Project Description

Chomart Store, a Lagos-based retailer offering trendy clothing and fashion accessories, sought BranBloc’s expertise for a comprehensive digital makeover. Their goals were to:

  • Revamp their online presence: This included developing a user-friendly e-commerce website and establishing a strong brand identity across social media platforms.
  • Improve search engine ranking: They aimed to increase website visibility for Lagos residents searching for their product categories.
  • Drive customer acquisition and brand awareness: BranBloc needed to develop strategies to attract new customers and solidify Chomart Store’s position within the competitive Lagos fashion scene.

The Problem

Chomart Store lacked a cohesive digital strategy. Their existing website was outdated and lacked e-commerce functionality. They had minimal social media presence, and their search engine ranking was poor, hindering their ability to reach their target audience online.

The solution

BranBloc delivered a multifaceted digital marketing solution to address Chomart Store’s challenges:

  • Custom E-commerce Website Development: BranBloc designed and built a user-friendly e-commerce website showcasing Chomart Store’s products. The website offered features like high-quality product photography, easy navigation, secure payment gateways, and a seamless online shopping experience.
  • Search Engine Optimization (SEO): BranBloc implemented SEO strategies to improve Chomart Store’s website ranking for relevant search terms. This involved keyword research, website content optimization, and building backlinks to enhance organic search visibility.
  • Social Media Marketing & Influencer Outreach: BranBloc developed a social media strategy to build brand awareness and connect with potential customers. They created engaging content featuring Chomart Store’s latest styles, partnered with Lagos-based fashion influencers, and implemented targeted social media advertising campaigns.
  • Digital Marketing Strategy: BranBloc crafted a data-driven digital marketing plan encompassing various tactics like email marketing campaigns to nurture leads, promote new arrivals and sales, and drive customer loyalty. Additionally, they explored options for Pay-Per-Click (PPC) advertising to target qualified Lagos residents searching for trendy clothing and accessories online.

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