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Targeting Elite Couture Audience

Industry

Fashion

Know-how

Brand Identity Design

Technology

Illustrator, Online Database

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Project Description

Elite Couture, a Lagos-based fashion house specializing in luxury garments, approached BranBloc for a complete brand identity overhaul. Elite Couture desired a brand identity that reflected their:

  • Sophistication and high-quality craftsmanship: The brand identity needed to convey the elegance and exclusivity associated with their couture pieces.
  • Target audience: They aimed to attract a discerning clientele who appreciate luxury fashion.
  • Unique brand essence: The identity should differentiate Elite Couture from other Lagos fashion brands and establish a strong brand voice.

The Problem

Elite Couture’s existing brand identity lacked a distinct personality and visual appeal. It failed to effectively communicate their brand values and connect with their target audience on an emotional level. This hindered their ability to position themselves as a premium fashion brand in the competitive Lagos market.

The solution

BranBloc developed a strategic brand identity package to elevate Elite Couture’s brand image:

  • Brand Strategy & Research: BranBloc likely conducted market research and competitor analysis to understand Elite Couture’s target audience, brand positioning within the luxury fashion landscape, and current design trends.
  • Brand Messaging & Voice Development: Based on the research, BranBloc defined Elite Couture’s core brand values and messaging. This would establish a consistent brand voice used in all communication channels.
  • Logo Design: BranBloc designed a unique and sophisticated logo that embodied the essence of Elite Couture. The logo would likely be a timeless and elegant design that reflects the brand’s focus on luxury and craftsmanship.
  • Brand Style Guide: BranBloc developed a comprehensive brand style guide outlining the key elements of Elite Couture’s visual identity. This guide would ensure consistency across all marketing materials, packaging, website design, and future brand applications. The style guide might include details on:
    • Logo usage and variations
    • Color palette (sophisticated and luxurious color scheme)
    • Typography (elegant and high-end fonts)
    • Imagery style (photography showcasing the garments in a refined and aspirational way)

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