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Strategising The Chistar Kitchen Brand Identity

Industry

Catering or Cooking

Know-how

Brand Identity Design

Technology

Illustrator, Online Database

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Project Description

The Chistar Kitchen, a new Lagos-based catering company, approached BranBloc to develop a brand identity that captured their culinary vision. The Chistar Kitchen desired a brand identity that conveyed:

  • Freshness and High-Quality Ingredients: The brand identity needed to highlight their commitment to using fresh, seasonal ingredients and traditional cooking methods.
  • Warmth and Family Values: They wanted their brand to evoke a sense of home-cooked meals and family gatherings.
  • Target Audience: The Chistar Kitchen aimed to attract busy Lagos residents seeking delicious and convenient catering options for events or everyday meals.

The Problem

The Chistar Kitchen lacked a brand identity, making it difficult to stand out in the competitive Lagos catering scene. They needed a visual representation that communicated their culinary philosophy and resonated with their target audience.

The solution

BranBloc crafted a brand identity package designed to establish a warm and inviting image for The Chistar Kitchen:

  • Brand Strategy & Research: BranBloc likely conducted market research to understand The Chistar Kitchen’s target audience, competitor landscape, and current food and beverage branding trends.
  • Brand Messaging & Voice Development: Based on the research, BranBloc defined The Chistar Kitchen’s core brand values and messaging. This would establish a consistent brand voice used in all communication channels, menus, and marketing materials.
  • Logo Design: BranBloc designed a unique and memorable logo that embodied the essence of The Chistar Kitchen. The logo might incorporate elements that represent fresh ingredients, traditional cooking, or a sense of family and togetherness.
  • Brand Style Guide: BranBloc developed a comprehensive brand style guide outlining the key elements of The Chistar Kitchen’s visual identity. This guide would ensure consistency across all marketing materials, packaging, website design (if applicable), and future brand applications. The style guide might include details on:
    • Logo usage and variations
    • Color palette (warm and inviting color scheme potentially incorporating natural tones)
    • Typography (approachable and readable fonts)
    • Imagery style (appetizing food photography that showcases fresh ingredients and the finished dishes)

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